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Summary: The role is aligned with Novartis’ purpose of reimagining medicine to improve and extend people’s lives by ensuring the successful implementation of a consistent, cross-functional brand strategy for the CRM Business Unit. Through evolving designed early brand strategies, such as Integrated Product Strategies (IPS), into competitive and tailored launch plans for Brazil, the role drives impactful product launches that address patients’ needs effectively. At the country level, the role is…
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